

Hi, I'm Florent
High-impact product designer with expertise in web & mobile app design, knowledge in AI, chatbots, and conversational design.




A11Y
A11Y
Selected work
Real projects showcasing my process & impact



My value prop
Crafting intuitive, user-centered digital products delivering measurable impact
✅ Web & Mobile app design
✅ Ai, chatbot & conversational design knowledge
✅ Prototyping & motion design
✅ Data-driven design
✅ Product lifecycle understanding
✅ Web & Mobile app design
✅ knowledge in Ai, chatbot & conversational design
✅ Prototyping & motion design
✅ Data-driven design
✅ Product lifecycle understanding
Testimonies
What my colleagues have to say about me
Florent was the first Senior UI designer that I added to the team in my role as Scrum Master. Our initial interview together was the kind where roles are reversed and the recruiter starts applying to the candidate, so badly I wanted him in the team. He is the rare kind of designer that will not just get you the design you want but also bring the stakeholder management to get everyone on board. He will tell you what’s trending in UI design, lift your initial idea to a higher level, present it with data-backed arguments, and swiftly adjust to received feedback.

Bart
Scrum Master Digital Projects

A talented and passionate designer with whom I had the pleasure of working at AXA. From the start, Florent integrated himself into the team and quickly demonstrated his added value. His critical thinking, combined with his ability to formulate innovative proposals, were major assets for our projects. He always knew how to take comments into account and integrate them constructively into his projects.

Amandine
CRM and CX Functional Specialist

If I had to name Florent's key strength, I would without hesitation say his ability (& his will!) to identify the entirety of a project. Also very focused on the user experience, he will take into account any element that can add value to his thoughts for a purpose that makes sense. He is not afraid of new things, uses any tool at his disposal (analytics included) and loves brainstorming as a team (a real team player).

Alexis
Digital analytics expert

Approaches all projects with an open mind with a focus on both the project objective and the needs of the users. Its collaboration with UX is therefore fluid and efficient. In addition to the quality of the work he delivers, he also brings innovation and seriousness to the monitoring of all his projects.

Samuel
Usability Expert

Florent was the first Senior UI designer that I added to the team in my role as Scrum Master. Our initial interview together was the kind where roles are reversed and the recruiter starts applying to the candidate, so badly I wanted him in the team. He is the rare kind of designer that will not just get you the design you want but also bring the stakeholder management to get everyone on board. He will tell you what’s trending in UI design, lift your initial idea to a higher level, present it with data-backed arguments, and swiftly adjust to received feedback.

Bart
Scrum Master Digital Projects

A talented and passionate designer with whom I had the pleasure of working at AXA. From the start, Florent integrated himself into the team and quickly demonstrated his added value. His critical thinking, combined with his ability to formulate innovative proposals, were major assets for our projects. He always knew how to take comments into account and integrate them constructively into his projects.

Amandine
CRM and CX Functional Specialist

If I had to name Florent's key strength, I would without hesitation say his ability (& his will!) to identify the entirety of a project. Also very focused on the user experience, he will take into account any element that can add value to his thoughts for a purpose that makes sense. He is not afraid of new things, uses any tool at his disposal (analytics included) and loves brainstorming as a team (a real team player).

Alexis
Digital analytics expert

Approaches all projects with an open mind with a focus on both the project objective and the needs of the users. Its collaboration with UX is therefore fluid and efficient. In addition to the quality of the work he delivers, he also brings innovation and seriousness to the monitoring of all his projects.

Samuel
Usability Expert

Key skills
No smoke - no mirrors, just skills


Solid stakeholder management
Solid stakeholder management
Successful product delivery by identifying, prioritizing, and engaging people


Analysis & Benchmarking
Analysis & Benchmarking
Analyse, understand report and use your findings


Concept design & prototyping
Concept design & prototyping
Discover how user interact with your designs & concept


Team player
Team player
Actively involves myself in a group to realize its goals


Conversational & Ai design
Conversational & Ai design
crafting engaging and effective dialogues between humans and AI-powered systems


Neuro-UX
Neuro-UX
Combination of neuroscience & UX to create interfaces that are 'brain optimized'


Stakeholder management
Successful product delivery by identifying, prioritizing, and engaging people


Analysis & Benchmarking
Analyse, understand report and use your findings


Concept & prototyping
Discover how user interact with your designs & concept


Team player
Actively involves myself in a group to realize its goals


Consumer psychology
Examines consumers perceptions, beliefs, examining purchasing behaviour


Neuro-UX
Combination of neuroscience & UX to create interfaces that are 'brain optimized'



Why work with me ?
🎯 Focused on measurable results and real business value
🧠 Strong strategic mindset able to connect user needs, product vision, and business goals
🤝 Efficient collaborator & stakeholder facilitator who simplifies complexity and drives alignment
🎯 Focused on measurable results and real business value
🧠 Strong strategic mindset able to connect user needs, product vision, and business goals
🤝 Efficient collaborator & stakeholder facilitator who simplifies complexity and drives alignment
🎯 Focused on measurable results and real business value
🧠 Strong strategic mindset able to connect user needs, product vision, and business goals
🤝 Efficient collaborator & stakeholder facilitator who simplifies complexity and drives alignment
Faq
The most common questions I get asked







